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Don’ts for a company logo design Print E-mail
Sunday, 04 October 2015 20:47


design blog - Donts for a company logo design article

Logo design is such an element whose importance cannot be denied by a company in any case. Having a perfect logo design means everything to a company because it is the way through which brand identity is created.  The design of the logo needs to be perfect as it will be representing your company.   Designing a logo is an important task that needs to be managed with much care.  Here, we have discussed some of the designing tips for creating a good logo.  These are basically don’t’s for creating a logo design.  These are some of the common errors committed by companies due to which they don’t get to create any difference in success with their logo too.


•    Make sure you do not miss inspiration.  When you are designing a logo, first a black and white sketch should be made as it can let you know which design is weak and which one is better. Draw all ideas and then begin which focusing on each one.
•    What many of the people do is that they combine two or more font styles in a single logo design. That is a total unrealistic approach.  The logo will not be able to grab the attention of the consumers if it will be created like this. This might confuse people in getting the design. Hence, make sure only one font style is used. You can include the logo and symbol together if necessary.


•    A logo design should never be colorful. That’s not a professional attitude at all. Three colors must not be used in a single logo unless it is a multi-color logo.  It will just make your logo flowery instead of attractive.


•    The logo design should always be unique and innovative hence copying someone else’s design or idea is just out of the question.  You have a separate business so it should have a separate identity. Don’t make yourself accused of plagiarism.


•    The design of the logo should not always consist of rectangles and circles. Be a bit creative and include some irregular and abstract shapes.  You won’t even know and this will give you a unique and impressive logo. As sometimes, logo needs to be enlarged too so make sure you create victor image.
•    Complex logos are never appropriate. A logo needs to be memorable so if you will make it complex then people won’t be able to recognize it well.  Be as simple as you can be in the design.


•    The logo should also have effects such as reflection, shadow, gradient or glow.  Include these effects a little bit not too much as it might over do things.  


•    You can always take inspiration from the design and artwork of others.  However, never copy them, add your own style and uniqueness so as to call it your own.  


•    What most of the owners do is that they get the logo designed for web usage only. However, that’s a wrong approach because a company has to use the design on various other items that include brochures, flyers, business cards, flyers, letter head etc. Therefore, the design must be flexible enough so that it could be used on plenty of other items.


You may also be interested in our logo design service or 7 Important Logo Design Tips article.






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