When it comes to setting your company up or creating an advertisement for your business, you must have a slogan that will describe the services you offer. That's where a strapline comes to life. Also, straplines are created by many established companies trying to refresh their brands.

A strapline needs to be a label of your business, and pass the message quickly and distinctly about what you do, what makes you different from others, or what you can do the best. Primarily, it is a one short and interesting sentence describing all the areas you cover in a way people will remember.

When writing a strapline, think of it as a creative image of your business that will attract people. It is not a sales message. Try to write it as simple as possible, but do not use commonplaces. It is not about sale, it is about creativity. Most slogans are 3-6 words, and only very few go above 8 words; the shorter strapline, the easier to remember.

Examples of straplines:

“Just AAsk” (AA)

“Every Little Helps” (Tesco)

“Just Do It” (Nike)

“Try something new today” (Sainsbury's)

“A place for friends” (Myspace)